However, Kanye’s real competition was not 50 Cent it was Radiohead, The Killers, and Amy Winehouse. The ultimate underdog in this battle, Kanye kept his eye on the prize while engaging with all the pre-match festivities. Dre, Eminem, and Interscope, he was laying it all on the line in the bloodsport of rap. Not only was West going against a marketing machine backed by Dr. Keep in mind, 50’s last project - 2005’s The Massacre - sold 1.15 million records in four days. Taking on rap’s biggest bully, Kanye put his arrogance on the line by battling the G-Unit frontman for a SoundScan clash. 11, 2007, he was competing with a force far more fierce: 50 Cent. At times, he was also competing with himself when it came to awards, having produced tracks for Alicia Keys, Usher, and other high-profile nominees. (John Ricard/FilmMagic)įor an artist not nuanced in dancing and singing, he was competing with U2 and Justin Timberlake for universal accolades. Kanye West performs at BET studios on Augin New York City.
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